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Mindfully made

 We proudly feature brands that have ethical manufacturing practices, utilize natural materials, and create products that are made to last and to be loved -- things like hand-finished blankets and bibs, organic cotton soft toys, and handsome wooden toys made in small batches.

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Designed with purpose

Childhood is a magical time thanks to kids' endless creativity and curiosity. We feature products that strive to encourage your little one to explore the world around them, all while imagining a wonderful world of their own. 

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Products that fit your life

There's no question about it: you are emotionally impacted by your surroundings.  Now more than ever your home should be your sanctuary. We source simple, beautiful kid's items so you can enjoy an inspiring, family-friendly, and functional space.

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Merit Badges for the Modern Kid

Character counts!  Encourage your little citizens of the world to make wise choices and do good with these great merit badges. 

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Word gets around!